Just like that. I’ve killed virtualization. Not really, relax.
One could argue that traditional virtualization won’t continue on its growth path due to cloud computing technologies (built on a foundation of virtualization). But, the idea that virtualization is dead is of course unfounded, and untrue.
Your reaction to my comment about virtualization is probably the way I feel when I hear people—sometimes really smart people—say that relational database is dead. ‘NoSQL is the future’. Let me be plain: anyone who says that relational database is dead is crazy.
Of course, there’s a place—an important place—for NoSQL databases. The amount of data being produced is tremendous.
But, while I remind everyone that all of your critical structured data is almost certainly stored in a relational database (think ERP, CRM, financials, etc.), let’s look at two upstart mobile app/web companies that store tons of data, not only in a relational database, but in open source PostgreSQL.
Instagram has made headlines this week, because they won the MegaMillions Jackpot. No, sorry. They apparently won more than the jackpot by getting acquired by Facebook for a reported $1 Billion. They’re making more headlines because of their use of ‘solid, proven tools’, such as Ubuntu and PostgreSQL.
Skype also made headlines about six months ago when they were acquired by Microsoft for $8.5 Billion. Skype, in case you didn’t know (and now Microsoft, in a great twist of irony), is considered to have possibly the largest PostgreSQL deployment in the world.
The database market is almost $30 Billion a year. The NoSQL market is less than $1 Billion a year, currently. Chart that for me…I’ll wait.
As Matt Asay pointed out: “NoSQL remains a tiny blip in the overall datastore universe.”
The relational database market is a large enough market to have created one of the largest software companies in the world—Oracle. And, it’s a large enough market for IBM, who’s launching DB2 10 this month to focus their marketing of the new version almost solely on their compatibility with Oracle. In other words, ‘We don’t even need the market to expand. We can make a ton of money simply migrating pissed off Oracle customers.’ Further, a new version Microsoft SQL Server is launching imminently, and SAP has announced their intention to become the world’s #2 database company by 2015—that would mean they’d need to increase their database revenue by about 350% in just a couple years.
At EnterpriseDB, we’re seeing a staggering increase in demand for Postgres. With our partnerships and recent launches with HP, IBM and Amazon, the use of Postgres in both virtualized environments and cloud platforms (public or private) is taking off at rocket ship speed, and it’s the tip of the iceberg.
So, if this is what it’s like with relational database ‘dead’, Holy Toledo, I can’t wait for the resurrection!